Forbes contributors publish independent expert analyses and insights. I dig into the details of media businesses. “We were coming from a product sales perspective, to understand if creativity leads to ...

Creative teams work in advertising agencies to dream up and execute advertising campaigns for the companies that hire the advertising agencies. Some large companies have in-house advertising ...

Creativity is critical to effective advertising. Many brands have used creativity to build brand images with greater meaning the basic capabilities of their products. Leadership in creativity and ...

Celtra, trusted by global leaders like Nike, Spotify, Lyft, Unilever, and adidas, wins the 2025 Netty Award for Best ...

With an increasing number of marketing and advertising channels, measuring marketing success can be difficult. Brands today are not only experimenting with different types of content and ad formats ...

Silverpush, the contextual intelligence company, announced today (November 19, 2025) a strategic partnership with Airtory, a leading creative ad tech platform to enable brands and agencies to ...

Mondelez International is one of the biggest food companies in the world. (Photo illustration by Alexander Pohl/NurPhoto via Getty Images) In an effort to become more consumer-centric, Mondelēz ...

He shattered the rules of 20th century advertising with campaigns that resemble multi-media hijinks, rather than commercials. Brands like Burger King, Old Navy, and Microsoft flock to his ...

Recently, Business Insider asked the major ad agencies—and the more significant boutiques—to name the execs they felt were the most creative in the business. To prevent the nominations from being self ...

Madison Avenue isn't just made up of Mad Men. Women have had a hand in creating some of the most iconic ads in America, from the Aflac Duck to Old Spice's "man your man could smell like" to Allstate's ...

Erik Counter is leaving his position as president of worldwide creative marketing at Paramount Pictures, the company announced Friday. Peter Giannascoli will join Rebecca Mall as co-president of ...