In Q4 2024, the average Conversion Rate was 4.8% (averaging across all countries, platforms, and industries) according to our research. This overall average benchmark is limited in its usefulness. To ...
Yates Jarvis, Principal of 2 Visions, shows senior leaders how to hit their e-commerce goals and build DTC expertise. When senior leaders are looking to lift profit and revenue on DTC e-commerce sites ...
This paper provides new evidence on the exchange rate passthrough to domestic inflation in Sub-Saharan Africa (SSA) using both bilateral US dollar exchange rate and the nominal effective exchange rate ...
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