A marketing strategy is your overall long-term plan that helps you sustain a competitive advantage by understanding the needs and wants of your customers. It’s your why, your purpose for the future.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Bobby Steinbach Your law ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Mergers and acquisitions (M&A) in healthcare are common. Although 2022 saw a drop in the ...

Let’s get this right from the beginning. Obviously, in today’s competitive market, it’s vital to grow your business as fast as possible. If you have a great business idea or a cool product, but you ...

Customer expectations are rising as data privacy demands are growing more complex. A first-party data strategy can help you navigate between the two. Customers continue to demand more personalized ...

Embedded finance is a growing and potentially very valuable opportunity for companies that get it right. The ability to build financial products that are designed around the needs of customers and ...

Ease of delivery when it comes to voice content can be a double-edged sword offering benefits and creating problems. Whether your organization already has a voice presence or you're just getting ...