Signs don't have to flash in neon for customers to take notice, because several common characteristics of effective business signs ensure visibility. How well a sign -- whether indoors or outdoors -- ...

You might have the freshest food, the best brake service or the widest assortment of hardware, but it will do you little good if the only sign on your store is in the window with 4-inch lettering.

Business is not an exact science and founders know this. They grind away, investing countless hours, second-guessing decisions, and hardly ever stopping to notice the wins. They happily barrel forward ...

In Broke Ass Phone v. Boardman Township Zoning Board of Appeals, released yesterday, the Board denied Broke Ass Phone a permit for a sign that contained the business's name. Unconstitutional, said the ...

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Building signs have grown into a $37.5 billion industry. Some have become so iconic they are permanent parts of the landscape, often standing in for their hometowns. Credit... Supported by By Jane ...

Why are we asking for donations? Why are we asking for donations? This site is free thanks to our community of supporters. Voluntary donations from readers like you keep our news accessible for ...