Kraft has been fashioning its classic Macaroni & Cheese product into a variety of fun shapes for years now—from numbers and letters to characters from well-known properties (Star Wars! Finding Dory!

SpongeBob usually lives in a pineapple under the sea, but he will finally return to his part-time residence: a blue box. On Sept. 26, Kraft Mac & Cheese announced it’s welcoming a fan-favorite shape ...

With Kraft Mac & Cheese’s latest product, the 87-year-old brand is taking a page from hip streetwear companies. The pantry staple is forgoing its usual strategy of a nationwide release at grocery ...

Kraft Mac & Cheese is celebrating more than 30 years of offering its classic, easy-to-make pasta, and it’s doing it the way any respectable 30-something celebrates: with video games. The company has ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. SpongeBob SquarePants will temporarily ...

Both KRAFT Mac & Cheese and Super Mario have been with fans through every stage of their lives. Whether it’s enjoying a cheesy bowl of noodles or tackling the levels of a video game, both brands ...

Most Super Bowl advertisers spend weeks assembling a glitzy ad. They hire celebrities, line up special effects and license hit songs. But Kraft intends to build its commercial on the fly this coming ...