When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Burberry / YouTube Perfume ads are not like other ads. It is uniquely difficult to ...

Photo Credit: Kevin Mazur/Getty Images for The Recording Academy Beyonce‘s fans — or Beyhive— may not be happy with her new perfume advertisement as they reacted negatively and dropped critical ...

Ever noticed a woman so smitten by how a man smells, that she leaves all her dignity behind, only to find herself in his bed, the morning after? That’s the stereotyped plot in almost every perfume ad ...

The ad also brings back a few of the stars from the original music video such as Grande's BFF Victoria Monet and new mom/YouTube star Colleen Ballinger, who says, "Supposedly she uses juicy ...

It’s the holidays so there are a lot of fragrance ads on TV. Why are all (or nearly all) perfume and cologne ads provocative and just plain weird? What’s the history there? Have retailers found that ...

Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. Perfume advertisements are traditionally pretty ...

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