The new visuals for packaging and promotions will feature a “pea-sized” amount of toothpaste for children under six years.

The company agreed to roll out a new marketing plan for several of its brands, including Colgate, Tom's of Maine and hello.

Palmolive, is making its toothpaste a test of nationalism by asking consumers to shun American brands, as companies intensify promotion of local goods amid worsening trade ties with the United States.

The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...