But, in the early 2010s, Pakistan's music industry was on its knees. Coca-Cola and Pepsi stepped in with TV shows like "Coke Studio" giving bands a mainstream platform.

Coke Studio, Pakistan's latest season which is Season 9 is out with 4 episodes already and man, oh man, the beautiful renditions of tracks by singers across the border, make you want to grab that ...

Coke Studio is a Pakistani music television series which features live studio music performances by various artists, started in June 2008, originating from the Brazilian show, Estúdio Coca-Cola ...

Coca-Cola is expanding Coke Studio, a music platform launched in Pakistan in 2008, to a global stage. Pratik Thakar, global head of creative strategy at Coke, told Campaign: "We already have four ...

First launched in Pakistan in 2008 and re-launched globally in May 2022, COKE STUDIO™ returns bigger and bolder this year with new artist collision song releases and a program of festival ...

Asim Azhar might be only 28 years old but he has proved himself in the music industry.The singer posted a childhood picture of himself this week and asked his fans, "Can u imagine this boy will be ...

Coca-Cola Pakistan is celebrating the country's Independence Day by integrating its iconic 'Share A Coke' campaign with Pakistan's rich cultural motifs. "Share a Coke with Pakistan” features ...

Zoya Merchant, director of MHL Global, tells World Screen Newsflash about bringing Fremantle's Idols format back to Pakistan.

Coca-Cola is launching a global music platform to support emerging musical with the "Coke Studio" initiative as part of its "Real Magic" campaign introduced last year.