Coca-Cola has been using the polar bears for their advertisements for years now and the soda drink company's spot for Super Bowl XLVI definitely wins big for many reasons.

Man-eating bears that live on blocks of ice make people want to grab a refreshing carbonated beverage from their fridge. It is a time-proven fact. The marketing geniuses at Coca-Cola picked up on ...

For decades, Coca-Cola has used polar bears to advertise and market one of the most popular soda brands in the world. Whether images of the Arctic animal are featured on packaging or star in ...

View full size Wieden+Kennedy Facebook is one of the many social media platforms where the Coke polar bears will be roaming in the Super Bowl campaign devised by Wieden+Kennedy.

Coca-Cola has purchased a full 60-second block for its Super Bowl commercial, which, as in previous years, features polar bears attempting to drink Coke and being very bad at it.

Polar bears can swim for miles, but drowned bears are being spotted in Arctic waters. The federal government recently investigated, not the drownings, but a scientist who brought the evidence to ...

The Arctic animals are a constant presence in the soda company’s advertising. So the CEO of Coca-Cola took a trip to the Arctic to see what we can do to save them.

Today we feature Coca-Cola’s iconic polar bears, which made their debut in the drink brand’s 1993 ‘Northern Lights’ commercial.

'The Real Bears' video takes aim at the effects of sugary soft drinks It's ad legend Alex Bogusky's return to advertising Coca-Cola says the video 'distorts the facts' This is the video that Coca ...