Coca-Cola is catching flak for its AI-generated remakes of its Holidays Are Coming ad. Viewers almost universally hate them despite Coke’s marketing research indicating the contrary would happen. X ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference ...

The company’s nostalgia-filled commercials are a holiday tradition, but this year’s ads are facing backlash for dipping into the uncanny valley. By Alex Vadukul With temperatures dropping, nights ...

You can’t generate the holiday spirit with artificial intelligence — at least, according to social media. On Nov. 12, the brand dropped its latest “Holidays Are Coming” commercial. Since 1995, the ...

The holidays are a great time for marketing thanks to one of the greatest business icons in history: Santa Claus. No matter what they call it, Santa Claus, Father Christmas, Saint Nicholas, etc., it ...

NEW YORK (AP) Coca-Cola became one of the world's most powerful brands by equating its soft drinks with happiness. Now it's taking to the airwaves for the first time to address a growing cloud over ...

Smartwater is bringing one of the world’s most familiar faces — and former friend — back to its advertisements. Jennifer Aniston is once again the face of the electrolyte-infused water, rejoining the ...