Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, ...
Client-side or server-side? Ask five streaming ad tech experts, and you’ll get six opinions. In this clip from Streaming Media NYC, Streaming Media’s Nadine Krefetz asks execs from Roku, Paramount, ...
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Sorosh Tavakoli, senior vice president of ad tech at Ooyala. In search ...
Once you've delivered server-side objects to your client, you're going to need to manage them. Here's how to integrate a powerful client-side (and server-side) object manager into your application ...
Community driven content discussing all aspects of software development from DevOps to design patterns. Client-side rendering technologies like React and Angular use the processor on the client device ...
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