If I had a dollar for every headline I’ve seen about data clean rooms in the last month, I’d be writing from a yacht in the Bahamas. (Well, not really, but clean rooms are dominating ad tech ...

“A correctly implemented clean room development process can reduce the possibility of infection significantly, if not entirely.” There are often situations where a company has come into contact with ...

The healthcare industry has a data paradox. Globally, there’s an estimated 2.5 zettabytes of healthcare data – but only a fraction of it is actually usable. And the overwhelming majority of that ...

“All people involved must be impressed with the importance of the development project and the seriousness of the endeavor. They must be made to understand that violations of the procedures will have ...

In recent years, the digital marketing landscape has experienced significant shifts, particularly concerning user privacy and data tracking mechanisms. Notably, Google’s initial plan to phase out ...

The Federal Trade Commission published a blog post last week warning companies that using a data clean room isn’t some kind of get-out-of-compliance-free card. And the first paragraph is a doozy. “Don ...

I’ve tried a lot of cleaning strategies, and there’s no denying that each one has its pros and cons. The one that I can’t seem to quit, though, is a straightforward approach that has me tackling every ...

Over the past couple of years, data clean rooms have emerged as the next big thing in marketing. Meta has one. Disney has one. Walgreens has one. At a time when privacy regulations are starting to ...