Manchester United and Manchester City face off at Community Shield 2024. Check out how to watch the action on ESPN+ now.

With just 9% of materials currently being reused or recycled, UEFA is committed to shifting European football towards a circular model emphasising the 4Rs: reduce, reuse, recycle and recover.

While two of the top teams in English football compete for the right to lift the Community Shield, and winning is always a useful habit to get into, it is not considered to be a major trophy.

Michele Uva, UEFA's Director of Social and Environmental Sustainability, emphasised the need for circular economy principles to be integrated into the day-to-day operations of football, not just ...