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After the success of its Allure Homme Sport fragrance lineup, Chanel has added a new scent to the collection. The limited edition Allure Homme Sport Superleggera is the luxury brand's first ...
But fragrance? That’s a bit more esoteric ... The culmination of this experiment is the new, limited-edition Chanel Allure Homme Sport Superleggera, a rethinking of the classic Allure Homme ...
In the core fragrance category, Chance, Bleu de Chanel and Coco Mademoiselle all underperformed, impacting growth. New scents ...
“So this vision that fragrance is a state of mind, a kind of allure — is a very important concept for Chanel.” She added: “Chanel perfumes express a stye and idea. It’s more about the visio ...