Kraft and General Mills are trying opposing approaches to convince you that they’re concerned abo^]ut kids’ health. Countering a move by Kraft Foods Inc. to stop advertising sweet cereals and ...

The cereal choices available to children are more nutritious than they were a few years ago, but it's the least nutritious ones that do the most advertising.

One of the top sources of added sugar in kids' diets is in their breakfast bowls. A new study shows that advertising drives sales of high-sugar cereals when it's aimed directly at kids under 12.

University of Kentucky's Shuoli Zhao led a study that spent 13 years examining the nutritional content of ready-to-eat ...

Until recently, the cereal companies concentrated primarily on developing adult cereals, because the number of children under age 13 had dropped significantly during the last decade.

A new study shows that advertising drives sales of high-sugar cereals when it's aimed directly at kids under 12 — but not when it targets adults.

NPR Families buy more sugary cereal if advertising targets kids, not adults One of the top sources of added sugar in kids' diets is in their breakfast bowls. A new study shows that advertising ...

One of the top sources of added sugar in kids' diets is in their breakfast bowls. A new study shows that advertising drives sales of high-sugar cereals when it's aimed directly at kids under 12.