CDK study finds EV buyer confidence remains high even as overall consideration drops, offering dealers insights into sales & ...

Now, as the dust clears and we settle into a new reality, it’s crucial to understand the evolving needs of the new customer. The following are the three driving forces shaping the new customer: Like ...

If you’re running a small to mid-sized B2B business, you’ve likely felt the ripple effects of a seismic shift in buyer behavior. Gone are the days when sales teams controlled the majority of the buyer ...

The reality of working in B2B today is that tried-and-tested tactics are no longer as effective for engaging buyers. Buyers are independent, defensive, and prefer independent research before reaching ...

Buyers are so keen on generative AI that they're ready to side step things that slow them down...like corporate security! Ouch! We may be living in times of economic uncertainty, but that doesn't seem ...

In this episode of the Marketing Smarts Live Show, B2B marketing expert and author Nancy Harhut delves into the fascinating world of behavioral science and its usefulness in marketing for decoding and ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

There is a crisis of trust in the market today, according to the 2022 G2 Software Buyer Behaviour Report. With so many software options to choose from, buyers are becoming picky about where and how ...

Explore how changing consumer expectations are reshaping digital and AI architectures, driving businesses to innovate faster ...

B2B technology buyers are increasingly turning to digital channels to gather information during decision-making and to actually make purchases. How can you ensure such changing buyer behavior doesn't ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...