While U.S. food companies are making healthier breakfast cereals for children, they're also aiming more ads for their unhealthiest products at kids, according to a report issued on Friday.

Breakfast cereal is often appealing for being easy, kid friendly — and sweet. But a recent study found that children's breakfast cereals have been getting sweeter, fattier and less nutritious.

NPR Families buy more sugary cereal if advertising targets kids, not adults One of the top sources of added sugar in kids' diets is in their breakfast bowls. A new study shows that advertising ...

You already know that sugary cereal isn’t exactly a healthy food. Still, a recent study finds that breakfast cereals marketed ...

A new study suggests that many kid-friendly breakfast cereals are slipping in nutritional value, with more fat, sugar and sodium sneaking into every spoonful. Go for these healthier options.

Despite what we know about the importance of protein and fiber in a child’s diet, new breakfast cereals are continuously falling short.

One of the top sources of added sugar in kids' diets is in their breakfast bowls. A new study shows that advertising drives sales of high-sugar cereals when it's aimed directly at kids under 12.

Breakfast cereal is often appealing for being easy, kid friendly — and sweet. But a recent study found that children's breakfast cereals have been getting sweeter, fattier and less nutritious.