Note: For handheld communications, the standard weight for the rules is 2 pt. The size of the rule may scale in proportion to the size of the piece it appears on. Note: The arched rule may never be ...

CU Boulder’s brand elements work together to create a cohesive, meaningful brand message. Our brand promise outlines what kind of experience audiences can expect from us. The brand character is the ...

Great design isn’t just decoration—it’s strategy made visible; from logos to social media posts, every visual element sends a ...

The frame is also a starting point for a range of graphic elements seen in the following sections of this page, and extends the visual language of the brand Due to the range and scale of materials ...

Mistakes in branding can seriously undermine a business' credibility, and can cause potential customers to walk away before ...

But how can businesses effectively balance these elements without compromising their brand identity? The answer lies in ...

Do not use the logo on complex backgrounds or contrasting color elements. An effective brand architecture is a clear, prioritized system that allows for growth and consistency, and that builds equity ...

Type treatments provide a way to create a consistent and repeatable look and feel for an event or unit using core brand elements. All type treatments are created with versions of Helvetica Neue ...

To ensure your marketing efforts are consistent when you're considering business branding, ask yourself: How will your business deliver its key message? How will your mission statement be displayed?

Officials announced early last month they are beginning the process of a brand refresh to ensure marketing and communication ...

Derived from the “N” in our new wordmark, the slash can be used with or without stems. Usage of the slash can vary, but it’s best used to emphasize the collaborative, multifaceted and multitalented ...