Discover what brand awareness is, why it matters, and how to effectively build it using proven strategies to ensure your ...

Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

AquaSonic CEO Dave Dama shares how consumer brands can grow by disrupting value, mastering Amazon vs. TikTok, and linking ...

By learning from these and other successful B2B companies, you can give your own startup the best chance at a long and well-branded life.

Pricing is just as important to brand equity as other differentiators, because it is a source of meaning and identity. A solid pricing strategy can have a positive effect on brand equity, while a ...

With such an incredible track record of directing brand success, he's the perfect person to get advice on how to improve branding strategy and execution.