Great design isn’t just decoration—it’s strategy made visible; from logos to social media posts, every visual element sends a ...

When creating a brand identity, some would say the most important job is to make sure the design is totally unique in order to be memorable and carve out a niche. With this in mind, any associated ...

Mistakes in branding can seriously undermine a business' credibility, and can cause potential customers to walk away before ...

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

Northwestern’s typography is flexible enough to meet a wide range of situations and requirements. Our brand fonts are licensed for specific uses. The university has a limited number of licenses; ...

Primary and secondary colors and fonts as well as realistic photography work harmoniously to create a unique and recognizable signature for CU Boulder. CU Gold, Black, CU Light Gray and CU Dark Gray ...

1. Choose the font you need. Hind is used for headlines for both print and digital assets. For the body of the text, use Merriweather for digital assets and Chronicle for print assets. 2. If you ...

But Unmade’s technology allows brands to set some parameters. Rapha Custom offers thousands of different combinations but customers aren’t given completely free rein – instead, they can choose from ...

Gotham is our brand’s sans-serif font and a typographic workhorse. It can be used in a variety of ways: for headlines, body copy and captions. It also works well for charts, graphs and displaying data ...