In today’s cutthroat economy, slashing prices often feels like the only way to stay competitive. But the best brands aren’t ...

THE latest African brand equity rankings have revealed a concerning trend for Nigeria’s banking sector. Despite strong financial performance, the country’s top banks continue to lag behind their ...

Well-established US financial services brands are rethinking the way they present themselves as they gear up for rapid technological change while trying not to lose sight of the heritage that has ...

Farmley, a healthy snacking brand, secured USD 40 million in funding led by L Catterton, with participation from DSG Consumer ...

In an exclusive chat with Brand Equity about marketing’s basic stubborn truths, Ritson warns about the industry’s ‘obsession’ with personalisation and explains why ads made using ...

WARC’s ‘Effective 100’ show that sustainability-led messaging can pay dividends. These campaigns don’t just build brand ...

With 2025 well underway, quick-service restaurants are moving beyond traditional brick-and-mortar operations into ...

Ferrari's premium multiples are supported by a combination of brand assets, innovation, and a history of above-market returns ...

Former Victorian Liberal Party president Michael Kroger says home ownership is not the “brand equity” of Labor. Mr Kroger told Sky News host Paul Murray that home ownership has always been ...