In today’s cutthroat economy, slashing prices often feels like the only way to stay competitive. But the best brands aren’t ...

THE latest African brand equity rankings have revealed a concerning trend for Nigeria’s banking sector. Despite strong financial performance, the country’s top banks continue to lag behind their ...

Well-established US financial services brands are rethinking the way they present themselves as they gear up for rapid ...

With WPP potentially sunsetting GroupM, industry experts say the fallout could include layoffs, a shift in brand equity, and ...

Farmley, a healthy snacking brand, secured USD 40 million in funding led by L Catterton, with participation from DSG Consumer ...

In an exclusive chat with Brand Equity about marketing’s basic stubborn truths, Ritson warns about the industry’s ‘obsession’ with personalisation and explains why ads made using ...

YOLOH, with its new look created by Bristol's Taxi Studio, is one such brand. YOLOH exists to help people get on with their ...

Ferrari's premium multiples are supported by a combination of brand assets, innovation, and a history of above-market returns ...

With 2025 well underway, quick-service restaurants are moving beyond traditional brick-and-mortar operations into ...