Super Bowl LIX ads avoid politics, featuring stars like Ben Affleck and David Beckham, as brands spend a record $8M per slot for pure entertainment.

OpenAI is planning a fascinating marketing push by introducing its first TV commercial during the 59th Super Bowl this coming Sunday, February 9th, according to the Wall Street Journal learned from ...

Here’s what brands can learn from the high-stakes game of advertising during the big game. During Super Bowl LIX, while the Chiefs and Eagles go head-to-head on the field and Kendrick Lamar ...

Super Bowl advertising costs are "creeping up," said Bray, who believes ad sales for the broadcast will soon reach $1 billion. "I think in three years it's going to hit a billion dollars in ad sales.