While the Kentucky Derby is deemed “the most exciting two minutes in sports,” it’s all-day excitement for hat lovers.

Pictures from the 2024 Kentucky Derby Unique hats and attire was the preferred choice for many that attended the Kentucky Derby Saturday at Churchill Downs in Louisville, Ky. May, 6, 2023.

Why do Kentucky Derby attendees wear hats? When you think of the Kentucky Derby, what comes to mind? Horses, mint juleps, and hats, most likely.