Bluetooth beacons can be a powerful tool for customer engagement. The 2015 holiday season saw retailers experimenting with this kind of proximity marketing, and 2016 is looking like it will see the ...

For anyone who has driven into a tunnel while using GPS for navigation, the loss of satellite signal and map guidance can be disconcerting, particularly when trying to find your way to the correct ...

Facebook for Business has revealed their next play in the small (and potentially large) business world – free bluetooth beacons. Facebook Bluetooth beacons send information to smartphones and tablets ...

Bluetooth beacons have only been around for a few years, but the draw is incredible. With Bluetooth beacons, your phone is location aware, even with location services are turned off. They’re seen in ...

With their GPS capabilities and navigation apps, smartphones have undoubtedly made it easier for us to find our way around. The good news is we are starting to see these benefits extended to the ...

2016 is going to be the “Year of the Beacon”, or at least the beginnings of mass beacon deployment. Beacons are part of the latest version of the Bluetooth Special Interest Group (BT-SIG) Low Energy ...

Google has launched Eddystone, a new open-source Bluetooth LE beacon platform which plays nicely with iOS, Android, and other OSes. Aiming to power a new age of location-based services, as well as ...

The answer to getting improved navigation when passing through tunnels and other areas that restrict GPS and cellular connections is coming to Google Maps for Android. It is the Bluetooth beacons that ...

Bluetooth beacons, which can transmit offers to a nearby customer's smartphone and payment data to a merchant, have huge potential. But to get the most out of beacons, merchants have to place several ...

Plenty of companies already offer Bluetooth LE beacons that are compatible with iOS and Android devices. They come in a variety of shapes and sizes and each company has implemented its own beacon ...

These are tough times for most brick-and-mortar stores. Although online sales are still only about 7% of total retail sales, online sales are growing about three times faster than in-store sales. Plus ...