Scientists at UC Berkeley have developed a new platform called "Oz" that can simultaneously control up to 1,000 ...

There are blue paint colors, there are green paint colors - and then there are the ones that live somewhere in between. This ...

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

WGSN, a consumer trend forecasting service, and its sister company Coloro have named “Luminous Blue” as the 2027 “Color of ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

Is your green my green? Probably not. What appears as pure green to me will likely look a bit yellowish or blueish to you.

UC Berkeley's Oz platform has revealed a new color called "olo," which could advance vision research and lead to potential ...

We are so used to the oceans being blue we use it as a signifier everyone recognizes on maps. However, the color is not ...