Scientists at UC Berkeley have developed a new platform called "Oz" that can simultaneously control up to 1,000 ...

There are blue paint colors, there are green paint colors - and then there are the ones that live somewhere in between. This ...

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

UC Berkeley's Oz platform has revealed a new color called "olo," which could advance vision research and lead to potential ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Is your green my green? Probably not. What appears as pure green to me will likely look a bit yellowish or blueish to you.

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

WGSN, a consumer trend forecasting service, and its sister company Coloro have named “Luminous Blue” as the 2027 “Color of ...

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.

We are so used to the oceans being blue we use it as a signifier everyone recognizes on maps. However, the color is not ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...