Although Google AdWords gets most of the attention from paid search marketers, you shouldn’t ignore Bing Ads. The Bing Ads platform has a lot to offer, including several great new features that will ...

Microsoft to introduce ads in Bing chat, transforming the ad-free platform and offering new opportunities for publishers. Microsoft plans to introduce ads in Bing chat, departing from its previously ...

Many website owners depend on Google's AdSense program, which allows them to generate additional income from Google ads they agree to host. If you want to expand your site's advertising reach, you are ...

History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually caught up. Apple OWNED the smartphone market with the ...

Bing Ads Custom Audiences are now generally available. Bing Ads began piloting Custom Audiences nearly two years ago. Custom Audiences are now generally available in all Bing Ad markets with the ...

Microsoft announced Wednesday that revenue from its search advertising, excluding traffic acquisition costs, rose 14% in the fourth quarter of 2018. Revenue from LinkedIn rose 29%. The company cited ...

Microsoft finally copped to incorporating ads into its buzzy AI Bing Chat this week, though the company's announcement offered little clarity. Reading time 4 minutes With the AI-arms race in full ...

Microsoft has spent a lot of time and energy over the last few months adding generative AI features to all its products, particularly its long-standing, long-struggling Bing search engine. And now the ...

It has finally happened: a ChatGPT-based product is getting ads. That's Bing Chat, of course, and nobody should act surprised. It was only a matter of time until someone monetized a generative AI ...

With its AI reinvention, Microsoft’s Bing has reached new heights in popularity and users. Now Microsoft is preparing to try to drive more traffic to publishers, as well as further monetize the ...

Microsoft has confirmed that it’s squeezing ads into the answers of its Bing AI chatbot, which it only introduced last month — an expected but surprisingly cash-grabby addition to a product that still ...

Microsoft’s strategy of using pop-up advertising to promote new features and services has returned—and ad blockers can do nothing against it. I saw two examples of this on Monday morning using ...