Most marketing campaigns fall flat. They get ignored, scrolled past, or even actively mocked. But viral campaigns? They spread like wildfire, building your brand while you sleep. The difference isn't ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. Unbelievable! One meme. Millions in value. Zero ad spend.

It’s July 2007. You’re sitting in a movie theater, waiting through the coming attractions for your Transformers screening. Suddenly, the final trailer starts and it’s … a bit unusual. After so many ...

Studios spend millions of dollars every year trying to figure out the best way to market their movies and shows to the public. As we've entered the digital age, we've seen marketing evolve beyond just ...

What in the marketing department is going on? That’s what many people have been asking themselves after American Eagle dropped its “blue jeans” Sydney Sweeney campaign and e.l.f. Cosmetics launched ...

SINGAPORE, Oct. 21, 2025 /PRNewswire/ -- Topview AI, a Singapore-based leader in generative video intelligence, has launched Topview Viral Video Agent, an AI-powered tool built on Sora 2 that turns a ...

What makes content go viral? According to our latest research, the key lies in triggering specific emotions, publishing at the right time and telling stories that resonate. By understanding the ...