The rebrand includes themed uniforms, $1 12-ounce beers, limited-edition merchandise and a best beer belly contest.

For one weekend, the Chinooks will trade in their fish-themed look for an ode to, well, the beer belly.

The Beer Belly Contest challenges men to display their stomach. Candidates will be judged on size and personality by the audience.

The Beer Belly Contest challenges men to display their stomach. Candidates will be judged on size and personality by the audience.