Benefit Cosmetics How to use: Apply an even layer (or two, if desired) to your dry face and wash off after three to five minutes or until the mask begins to change color. In short, it’s a less ...

Benefit Cosmetics is doubling down on its key category with its latest launch. The LVMH Moët Hennessy Louis Vuitton-owned makeup and skin care brand is debuting another mascara, this one focused ...

Benefit has stuck to the if-ain’t-broke-don’t-fix-it for the last 24 years, and don’t worry, it still is (deep breaths), but just in time for summer, the brand launched a cream version ...

Founded in 1976 by sisters Jean and Jane Ford (both were successful models and make-up artists at the time), Benefit ...

The boxes are made of 100% recycled paperboard and are smaller than the boxes Benefit Cosmetics has previously put out, resulting in 20% less paper used overall, according to the brand.

Benefit Cosmetics is hosting what is says is the beauty industry’s first gaming tournament series for women, according to a press release. The nine-tournament series will take place on the brand ...

2. Consumer Confusion Can Be The Dealbreaker Benefit’s Roller Lash has over $300 million in sales—but they still couldn’t prove that e.l.f.’s Lash ’N Roll confused shoppers.

You need to hurry up! Today is the only day that Sephora shoppers can get 50% off these top-selling products from brands including IT Cosmetics, Benefit Cosmetics, Buxom, and Sephora Collection.