After a long stretch of pin-straight, glass-hair trends, the perm has waltzed right back into the spotlight—and this time, it’s softer, healthier, and far less terrifying than the 1980s spiral ...

"Korean-style root perms create subtle volume at the root," Dunning explains. This particular type of root perm is gaining in ...

Perm—it’s quite possibly one of the few words in beauty with the power to send people spiraling into beauty flashbacks filled with regret. It’s 2023 now, and perms have truly (honestly!) come a long ...

As beauty enthusiasts seek more natural-looking alternatives to traditional lash extensions, lash perms have emerged as a popular solution. This semi-permanent treatment offers the allure of perfectly ...

Besides addictive K-dramas and K-pop, the Korean wave has made waves in another industry: Hair perming. From C-curls to S-curls, the glamorously wavy tresses of Korean stars are inspiring serious hair ...

Which hair perm kit is best? A hair perm, short for permanent, is one of the easiest ways to change the look of your hair and keep it changed. While the perms’ peak popularity has passed, they’re ...

Megumi from COVO Japanese Hair Salon shared that all Japanese hairstylists are well-versed in perms because it is an integral part of their hairdressing exams and because this is still a service that ...