So, when I heard that Carisa Janes—the mastermind behind the cruelty-free brand Hourglass Cosmetics —was launching a new ...

The best Black Friday makeup deals to to expect in 2025 – as well as some early live deals – from brands like Merit and REFY.

The theme for this week’s beauty post is getting yourself that glowy skin to feel radiant all day and night. These products ...

Starting off with the e.l.f. Cosmetics monochromatic multi-stick. If you’re like me and you want an easy, all-in-one package ...

The Beauty Team has tested hundreds of new 2025 beauty launches to bring you the best products in skin, hair, makeup and ...

If you are looking for something “take you from the office to a festive party in minutes,” Brown recommends The Party Kit.

Sometimes bits of eyeshadow and mascara can get into the eye. When this happens, makeup particles can migrate into the tear ...

If you’ve got sensitive skin, using the best hypoallergenic makeup is essential for keeping your complexion happy and healthy. Fortunately, we’re living in a time where numerous brands have designed ...

For W's annual Originals Issue, we take stock of everything from breast implants and facelifts to TikTok shop.

Former baseball pro Alex Rodriguez is not your typical makeup customer. Straight, Gen X and traditionally masculine, he’s perhaps one of the last celebrities you would expect to launch a beauty ...

Everyone knows that you need to change your makeup and skin care routine after you turn 40, but now that I’ve reached this milestone, I’m quickly learning that there really isn’t enough guidance on ...