Barbie sales plummeted 20% from 2012 to 2014 and continued to fall last year. A line of toys designed to teach girls to build, Lego Friends, helped boost Lego above Mattel as the biggest toy ...

"Barbie has continued to evolve over the years to better reflect the world girls see today ... Mattel’s newest Barbie doll line, the famed toy company announced this week.

Barbie dolls depicting U.S ... and "close the gap that comes between girls and their full potential," per a company statement announcing the toys ahead of the Paris Olympic Games.

with the goal of encouraging “girls to learn more about making decisions to change the world for the better,” the toy company said in a tweet Monday. The new Barbie’s launch comes just a few ...

Other research found that young girls aged five to eight who ... British fashion model Twiggy. Barbie was introduced in March 1959, at a toy fair in New York. Wearing a black and white zebra ...

Despite toy industry naysayers ... drawing criticism for presenting teenage girls as ditzy—Barbie set her sights on the executive branch with “Barbie for President,” wearing a red, blue ...