Approximately 275 people gathered at Lancaster’s Farm and Home Center on April 27 for the Lancaster Doll, Toy, Teddy Bear & ...

Emma Mackey, who played one of the many varied versions of the titular hero of "Barbie", is jumping into the role of the bad ...

White House Press Secretary Karoline Leavitt has leaned into her 'Barbie' persona, as she was seen wearing in a light pink ...

Kreiz, a former entertainment executive, has led a major turnaround effort since joining Mattel in 2018, focusing on IP ...

LeBron James, one of the most iconic figures in modern sports, has made history once again - this time in the toy aisle.

Barbie had her major return spotlight, thanks to the real-life movie that premiered in summer 2023. Greta Gerwig revived the fantasy icon, with Margot Robbie and Ryan Gosling embodying the perfect ...

That’s why partnering with Barbie to release the LeBron James Kenbassadors doll is such an honor. It’s an opportunity to recognize the powerful impact of role models who instill confidence ...