BMW unveiled the electric iX3 at the Munich Motor Show, with it, the brand introduced its latest Neue Klasse design language. While everyone was distracted because of a different design for the grille ...

Evan Williams is an automotive journalist and mechanical engineering technologist with more than a decade of experience in the industry. He has written for the Toronto Star and AutoTrader Canada and ...

BMW will be celebrating the 50 th anniversary of its M performance division next year and the German carmaker is reviving a historic logo and some of its most recognisable colour schemes, to mark the ...

BMW hosted a change at the beginning of this decade when it unveiled a flat, transparent-ring version of its classic roundel for marketing and digital use. That logo stripped away chrome and ...

The badge, made up of a blue-and-white quarter check design enclosed within a black circle bearing the manufacturer's initials, is known the world over for adorning the front end of some of the best ...

It's easy to take logos at face value, but sometimes there are hidden meanings within them - and the BMW logo is no different. Logos can be the visual embodiment of a company's identity, values, and ...

Car logos are often claimed to contain secret messages. From the alleged letters in the Toyota logo to the true meaning of the Audi rings, there are plenty of design theories out there. But one ...

Many car enthusiasts pride themselves on knowing everything about their preferred brands but, when it comes to the origins of these vehicles and what inspired them, there's often a gap in knowledge.

For the past 14 years, the BMW sound logo was a "double gong" you could hear at the end of every commercial and official video created by the Bavarian company. According to BMW's Brand Identity ...