Tracing the roots of an automotive manufacturer back to its genesis sometimes requires separating marketing spin from historical fact. Having a long-lived brand with an impressive history is one of ...

Alongside its new Concept i4, BMW recently unveiled a new design for its iconic blue, white, and black logo. The new roundel incorporates a flat color scheme and deletes the black background from the ...

Tudor was lucky enough to be in Wales just as Sebastien Loeb was securing his 8th World Rally Championship title during Wales Rally GB 2011 and wrote a guest blog for ITV News covering the rally ...

Jans Thiemer, BMW's senior vice president of customer and brand, said the new logo "radiates openness and clarity" Change is coming to BMW. For the first time in more than two decades, the German ...

Alina has been enthusiastic about vehicles her entire life, and even from an early age found herself itching to get behind the wheel. Through high school and college, she could be found reading ...

Every company leaves a few chapters in its story that drift quietly into the background, and BMW is no different. History ...

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Oliver Zipse is set to take over as BMW CEO next month, and while his predecessor drew criticism for overseeing a slow transition to electric cars, new comments from Zipse make it sound like the ...