The B2B software industry is no stranger to disruption. But amidst this next AI-fueled wave of digital innovation, one area that has undergone a particularly dramatic transformation is marketing. No ...

Demandbase offers a real time service that identifies business web traffic without using cookies, and delivers that information to businesses on demand. This aims to assist B2B marketers in improving ...

Cutting-edge technologies and innovative strategies are redefining how businesses connect and engage with each other. The B2B marketing space, in particular, is at the forefront of a revolution that ...

Software AG, the global leader in business process excellence, runs an annual event for customers and carefully selected prospects. This event is called the ‘Business Innovation Forum’. There have ...

The growing impact of artificial intelligence (AI) was the story of 2025. The MarTech industry was no different as B2B marketers increasingly relied on and piloted different ways to incorporate them ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Today, B2B buying is not a straightforward transaction between businesses. One could say that it has never been. What's changed, however, is that each purchase is now characterized by a multitude of ...

The rapid expansion of the salestech and martech landscapes created a solution explosion, with many buyers prioritizing platforms that can integrate into their existing tech stacks. However, new ...

B2B Marketing: Growth Strategies for Your Organization is designed for professionals who want to understand the full scope and potential of B2B marketing techniques and strategies. The program ...

B2B attribution platform Dreamdata has appointed software veteran and advisor Dave Kellogg to its Board, to help shape its ...

Software companies must adapt to changing buyer behavior to capture market demand — here are five trends they need to know. Gartner Digital Markets, the world’s largest software and services ...