I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

I see many business-to-business (B2B) companies tempted by the scale and visibility of business-to-consumer (B2C) markets, but few realize how fundamentally different the playbook is. Moving into B2C ...

Today’s business-to-business (B2B) sales cycle is not just long, it fails to meet the changing needs and expectations of customers, especially within the technology industry. Applying proven consumer ...

When most agency pros think about account-based marketing, they automatically think about B2B businesses. Given the effort that would be required to generate enough data on specific consumers and ...

The Business-to-Consumer (B2C) model encompasses the transactions and interactions between a business and the end-users of its products or services. The essence of a B2C company lies in its focus on ...

The influencer marketing playbook has long been written for consumer brands. Beauty tutorials on YouTube, unboxing videos on ...

The order placement process is entirely based on the ONDC system. First, the customer's order is generated on the seller app, ...

New Delhi: India’s TV business was built on a B2B-to-B2C chain. Broadcasters sell content to multi-system operators (MSOs), direct-to-home (DTH) platforms and local cable operators (LCOs), who then ...

Access to funds has always been instrumental to success for all businesses as it enables organizations to expand their offerings, scale operations, and capture needed resources to capitalize on growth ...

The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...