This year, Demand Gen Report has released a collection of in-depth analyses that map out the future of the industry.

The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...

As the marketing role becomes increasingly data-driven, Oracle is aiming to build up its data offerings for marketers. The launch of its new B2B audience database comes as a major step in that ...

The data from Statista paints a clear picture of a rapidly evolving B2B marketing landscape in the United States In the rapidly evolving business landscape of the United States, the role of ...

Regardless of the product or service a business offers, its greatest asset is its existing customer base. To keep in touch with this important group of people it is absolutely essential that your ...

Data drives B2B marketing today, and it’s a fast-evolving arena. New tools, new technologies, and most importantly, new buying behavior among businesses—these changes are accelerating the pace and ...

Most B2B marketers recognise that email marketing is one of the most effective ways of reaching potential new customers – even cold prospects – and winning new business. It’s low-cost, quick to ...

RYE BROOK, N.Y., Nov. 30, 2021 (GLOBE NEWSWIRE) -- MeritB2B, the leading provider of B2B data, analytics and performance marketing solutions, today announced the strategic acquisition of True ...