Tourism Australia will splash out on a $130 million international campaign to lure visitors to the country, with Robert Irwin ...

Tourism Australia is launching a $130m campaign to lure in more cash-splashing holiday-makers from abroad, with China’s exploding middle class top of mind.

0Tweet Tourism Australia has released a tactical ad poking fun at England’s victory against Australia during the semi-final of the Fifa Women’s World Cup. The ad features brand ambassador Ruby, the ...

Tourism Australia’s AUD $225 million global push leans on mascots and local talent. But arrivals, not awareness, will prove ...

How does Tourism Australia keep both first-time and repeat visitors engaged? Nishant Kashikar shares how the brand leans on ...

Tourism Australia has just launched its latest global A$130m campaign, “Come and Say G’day”. It’s a sequel to the 2022 ad featuring brand ambassador Ruby the Roo. The ad is a feast of ...

A New Zealand tourism campaign targeting Australian tourists is facing backlash for its blunt wording, with critics likening it to a clearance sale. The NZD$500,000 (£227,742) campaign features ...

SBS has released research that shows its low ad load environment is delivering superior results. In conjunction with Samba.tv ...

The prestigious Mumbrella Travel Marketing Awards took place in Sydney last night, with Tourism Tasmania winning the award for Travel Marketing Team of the Year. The annual awards recognise ...

Tourism Australia will splash out on a $130 million international campaign to lure visitors to the country, with Robert Irwin front and centre.