The four interlocking rings of the Audi logo is one of the most recognisable symbols of the car world. It represents the brand's heritage and cultural history, but it's gone through some controversy ...

Despite Audi being synonymous with Quattro, the German automaker's famous four-ring logo is entirely unrelated to its all-wheel-drive system and predates Quattro's introduction by 48 years. The four ...

Last year, Jaguar and Mazda presented updated versions of their respective logos. Jaguar went with a “seamless blend of upper and lower case” in a far-too-subtle nod to the British marque’s upcoming ...

This week in branding news, Audi revealed a new logo, the hosiery brand L’eggs debuted a comeback, and Nosferatu got its own perfume. Here’s everything you need to know about the latest in branding.

Audi and SAIC are working on a new range of EVs that will be developed, produced, and sold in China. A new report suggests that these models won’t use the traditional four-ring Audi logo, in an effort ...

Audi shows off its new all-caps logo for China on a new electric concept car built in partnership with SAIC. Audi shows off its new all-caps logo for China on a new electric concept car built in ...

SHANGHAI, Nov 7 (Reuters) - Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its signature four-ring logo, a move aimed at attracting ...