While global militaries struggle to attract young recruits, the US Army is running a successful marketing operation from ...

For a few years, the all-volunteer military construct was failing. Fresh thinking, financial resources, and untold amounts of ...

The Nigerian Army has dismissed an advertisement in circulation purporting recruitment into the Direct Short Service Commission (DSSC) and Short Service Commission (SSC). The Acting Director, Army ...

WASHINGTON -- With new authority over the Army's accessions enterprise, the Army Training and Doctrine Command plans to focus more heavily on regional campaigns and ads on streaming platforms and ...

With global defence forces struggling to fill their ranks, Monocle explores the bold, surprising and sometimes strange tactics being used to recruit Gen Z. Almost all of these ads are aimed at young ...

The ads are also targeting "phone zombies" and "selfie addicts." LONDON -- The British Army has launched a new recruitment campaign targeting a range of millennial stereotypes, including “snowflakes” ...

WASHINGTON (AP) — The Army expects to meet its enlistment goals for 2025, marking a dramatic turnaround for a service that has struggled for several years to bring in enough young people and has ...

In a bold move underscoring its need to fill the ranks, the Army has announced a target of 61,000 active-duty enlistments for fiscal 2025, which started on Oct. 1. The ambitious goal comes on the ...

Defense Secretary Pete Hegseth spent Friday morning working out in the snow with US forces in Poland — as new military ads reflect a renewed pride in power and strength. Hegseth, who arrived in Warsaw ...

The Territorial Army (TA) has launched its 2025 recruitment drive, with rallies beginning today, November 15, across several ...