"Apple makes great ads" is a thing people used to say all the time. New thing people say: "Apple keeps pulling its ads. What's up with that?" No seriously. What's going on? Apple is justifiably famous ...

Apple taps Saudi filmmaker Ali Kalthami and local creators for its new iPhone 17 Pro campaign, ditching tech demos for authentic storytelling. Shot entirely on iPhone, it marks a major shift toward ...

The campaign, which began on Dec. 15, highlights the iPad Pro and Apple Pencil Pro as tools used in real-world creative workflows by webtoonists rather than showcasing polished, final products. By ...

Apple has launched its second India-specific Mac campaign for students, titled “Lessons,” following the 2023 film *“Work Is Worth It.” The new campaign focuses on self-guided learning and highlights ...

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Apple is justifiably famous for its marketing. But now, for some reason, Apple is developing a different reputation in adland: the company that pays for ad campaigns and then pulls them. Last year, ...