Altman's World venture wants to convince people to scan their eyeballs to prove they're human amidst a proliferation of AIs and bots.

At a buzzy event in San Francisco, World announced a series of Apple-like stores, a partnership with dating giant Match Group, and a new mini gadget to scan your eyeballs.

Tools for Humanity, a start-up backed by OpenAI CEO Sam Altman, debuted the Orb Mini this week, a smartphone-sized device with two massive eye sensors on it. The hardware is part of the World project and app, a grand plan aimed at creating a global identification system.