Amul has tied up with the Portugal national team as a regional partner for the FIFA World Cup 2022. This follows the brand tying up with the Argentina national team as a regional partner for the ...

Amul has released a fun Onam ad celebrating the ten-day harvest festival, featuring the iconic Amul girl aura farming. Amul ads have never disappointed us. Over the years, the brand has built a ...

The iconic Amul Girl, a beloved mascot for decades, is at the center of a social media buzz after a viral video suggested she was inspired by Shobha Tharoor. However, Amul's marketers have clarified ...

Jayen Mehta, managing director of Amul and veteran of the Gujarat Cooperative Milk Marketing Federation (GCMMF), is reshaping India’s most iconic dairy brand—blending scale with agility, tradition ...

Is Amul on a mission to solve India’s protein deficiency problem? Over the last few months, the dairy brand has launched a slew of high-protein products – from Amul Protein Lassi to Amul High Protein ...