The Tokyo 2020 Olympic Summer Games officially kick-off today. Taking place a year later than scheduled as a result of the pandemic, and amid no small amount of controversy, the Games will look a ...

Ambush marketing is a tradition in global sports allowing companies to associate themselves with events without paying for ...

The Olympics, long an international spectacle featuring the highest caliber athletes from around the world competing for gold, also features another, less well-known battleground: the competition ...

Legal action awaits ambush marketers at 2026 Comrades, warns CMA ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Brazil’s decision to host the FIFA World Cup and the Olympics has left an IP legacy to go with the improved infrastructure. Sponsors are now more able to defend themselves against ambush marketing, ...

Cristiano Ronaldo has been accused of ambush marketing at the European Championship after a company he recently invested in published his heart rate data from the penalty shootout of Portugal’s win ...

Ambush marketing is more than 30 years old, and its prevalence continues to grow. Recent cases indicate that brands perpetrating ambushes are becoming more creative, but the literature has failed to ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

It refers to a situation in which a company or product seeks to ride on the publicity value of a major event without having contributed to the financing of the event through sponsorship.

Shwetasree Majumder and Harsimran Kalra of Fidus Law Chambers consider whether it’s time for a legislative overhaul to stop the ambush marketing of sporting events Recent years have seen a welcome ...

Sponsorship has grown up. It’s multi-faceted. It’s quantifiable. And it’s widely acknowledged to be at the forefront of modern marketing. It is not just mature, it is wise. In the past, sponsors have ...