Amazon is introducing a new feature that will allow users to change the personality of its AI assistant, Alexa+. On Wednesday, the company launched three new Alexa+ personality styles — Brief, Chill, ...

After launching three Alexa Plus personality styles last month, Amazon on Thursday introduced a fourth option, Sassy. The new Sassy style joins the existing lineup of Brief, Chill and Sweet. Changing ...

Amazon is giving Alexa+ a bit more personality. The company has introduced new chat styles that let you change how the voice assistant responds to you, ranging from calm and friendly tones to ...

Amazon is offering a new way for Alexa+ users to customize the AI assistant's communication style. The company has introduced three personalities for Alexa+, so the assistant can adopt an attitude ...