The longstanding — and complex — relationship between alcohol and live spectator sports was on full display during the Utah Hockey Club’s first-ever game in Salt Lake City last month. Fans purchased a ...

Ancient Chinese wine jars lined up in two rows - Kach233/Shutterstock The production and consumption of alcohol is one of our oldest traditions as a species. From Middle Eastern wine in 5000 B.C.E. to ...

America still drinks, but it drinks differently. In 2026 the U.S. alcohol market shifts to moderation, value, and ...

Alcohol has been part of human civilization for millennia — long before written language, organized religion, or modern agriculture. From ancient honey wines to fermented rice brews, early humans ...

In the uncertain world we live in, from wars to the economy, politics to tariffs and AI, you might think a lot of people could use a drink, and you’d probably be right. But it’s becoming less likely ...

LONDON--(BUSINESS WIRE)--According to new data from IWSR, the global leader in beverage alcohol data and insights, the beverage alcohol industry experienced a mixed 2024 with global beverage alcohol ...

A woman selects wine on shelves in a grocery store - D3sign/Getty Images If you're sick of wine, beer, and liquor, you're in luck: A new type of alcoholic beverage is on the rise, and it's called ...

From QSR leaders like Taco Bell and Chick-fil-A debuting beverage concepts like Live Mas Cafe and Daybright to high-growth ...

In 2026, the soft drink industry is heavily influenced by trends in health and wellness, functionality, flavor exploration, ...

The "sober-curious" movement has gained strength in recent years alongside research directly linking alcohol to seven cancers and increased risk of heart disease. Earlier this year, former Surgeon ...

Several years into her sobriety, Logan Denzer decided to try nonalcoholic beer and mocktails while others around her drank real booze. “A lot of people feel out of place” when everyone else is ...

As the New Year ushers in the so-called Dry January movement, a recent study shows that no- and low-alcohol beverages are becoming increasingly popular, particularly among millennials. While some ...