Syncing product marketing and branding can contribute to successful product launches and long-term sales. This synergy between branding and product marketing cannot start too early.

Learn how product differentiation boosts sales and brand loyalty by emphasizing unique qualities, giving businesses a strong ...

Amazon provides sellers the metrics ACOS (Advertising as a Cost of Sale) and IPI (Inventory Performance Index), which take into account not just marketing costs but warehousing and fulfillment costs, ...

When we truly understand our customers—both rationally and emotionally—we can anticipate their needs, offer proactive solutions, and provide a seamless, intuitive experience across all touchpoints, ...

Yelp’s new enterprise advertising products provide brands with greater control over how they promote their business on Yelp, and a more effective way to measure what resonates with their audiences.

SOUNDING BOARD: Controls on advertising harmful products like tobacco and junk food have existed for years. With the climate emergency worsening by the day, is it high time to implement tighter rules ...

Recently strengthened self-regulatory efforts to curb marketing of unhealthy foods and beverages to children still do not go far enough to “meaningfully protect” children, argue public health ...

Marketing Strategy - What are technical products and how are they different from non-technical products? Read this to see the differences (and the implications for marketing).

Microsoft (NASDAQ:MSFT)-backed generative AI company OpenAI is discussing plans to introduce advertising to its range of products, as the ChatGPT maker seeks new revenue sources, chief financial ...

Consumers may expect some overhyping of products, but some ads go too far. Diet supplements and tobacco products have historically exaggerated claims.

This article explores the NY marijuana law's framework for regulating marijuana advertising and safety, and how it is likely to be leveraged in consumer litigation.